Does a Feldenkrais practitioner need a website?
It's a fair question — and the honest answer isn't an automatic "yes". Plenty of practitioners run quiet, full practices for years on referrals alone, a directory listing, or an Instagram account. Before you spend time or money on a website, it's worth knowing what one actually does, when you genuinely need it, and what it must contain to be worth having at all.
When you might do without one (for now)
If your calendar is full from referrals, you're not looking to grow, and you're happy with the clients you have, a website is not urgent. A complete Google Business Profile may be enough to be found locally. There's no virtue in building something you don't yet need.
But most practitioners aren't in that position. They have gaps to fill, clients they'd like to reach who don't yet know them, and a quiet wish to be chosen by the right people. That is where a website earns its place.
What a website does that nothing else does
- You own it. A directory profile or social account lives on someone else's platform, under someone else's rules, and can change or disappear overnight. Your website is yours.
- It's the trust layer. When someone hears your name — from a friend, a doctor, a search — the first thing they do is look you up. What they find decides whether they reach out. A calm, clear site answers "is this person right for me?" before you ever speak.
- It works while you teach. It explains the method, meets the doubt, and invites the first step — at midnight, on a Sunday, while you're with a client.
- It makes you findable for your own terms. A profile on someone else's site ranks for their brand. Your website can rank for "Feldenkrais [your city]" and for the problems you actually solve.
"But I have an Instagram / a directory listing"
Both are useful — keep them. But neither replaces a website. Social media reaches people who already follow you; it rarely catches the stranger searching for help at the moment they need it. A directory places you beside every competitor on a page you don't control. A website is the one place that is entirely about you, that you own, and that turns a curious stranger into a booked session.
What a Feldenkrais website must actually do
A website only helps if it does its job. For this work specifically, it must:
- Answer "is this for me?" in seconds — who you help and what changes for them, plainly, near the top.
- Speak to the problem, not the method — "the back pain that returns after every treatment", not "somatic movement re-education".
- Feel like the work — calm, unhurried, trustworthy. The site is the first lesson.
- Offer one clear next step — a single, low-friction way to begin. Not five buttons; one.
- Be fast and findable — loads quickly, works on a phone, and names your town and your focus so Google can place you.
The one mistake to avoid
The most common error is building a beautiful site that explains Feldenkrais in depth — its history, its principles, its founder — and never names the problem the visitor actually has. People don't arrive curious about a method; they arrive carrying something they want to put down. Lead with their problem, and the method becomes the welcome answer.
Where this leads
If you're unsure whether your current presence is doing this work — or whether you need a site at all — request a free assessment. We'll look honestly at what you have, tell you what's worth doing (and what isn't), and leave you with a clear next step.