Chronic pain, stress and screen-bound posture have made somatic work more relevant than ever. The audience exists — and it is searching.
02
Yet most practitioners stay invisible
Skilled teachers with years of training are buried beneath generic wellness pages. Word-of-mouth alone no longer fills a practice.
03
Loud advertising isn't the answer
The work is quiet, attentive, precise. Its visibility should be the same — clear, considered, and true to the method.
§02 — Visibility QuickCheck
How visible is your practice, really?
Six questions, ninety seconds. Get your Visibility Index instantly — and an honest, free recommendation on what would make the biggest difference now.
Self-diagnosis
A calm, honest look at where your practice stands online.
No sign-up required. Your result appears immediately.
§03 — What we do
Clarity, not campaigns.
Four disciplines, applied with restraint. Each one chosen because it respects the nature of the work.
Positioning
A clear, honest articulation of who you serve, what changes for them, and why your practice is the right room for that change.
Visibility
Search, content and quiet distribution that lets the right people discover you — without performance or hype.
Website
A calm, considered home for your practice. Loads fast, reads well, and turns curious visitors into booked sessions.
Local SEO
Be found in your city by the people already looking. Maps, listings, on-page structure — done properly, once.
§04 — Why us
From the method — not about it.
We pair fifteen years of niche positioning and local SEO with lived proximity to Feldenkrais — so the way you become visible feels continuous with the way you teach.
Marketing expertise
Positioning, search and content built for small, specialised practices — not for scale at any cost.
Inside the work
We read the literature, attend the lessons, and respect the lineage. Your tone is never traded for clicks.
§05 — Who we are
Two people, one practice.
“Especially with a method built on attention, the marketing must never be louder than the work itself.”
— Angelo
AMO (Angelo Mottola)
Co-founder · Marketing strategist
Fifteen-plus years working with small, specialised practices on niche positioning and local SEO. Brings the strategic frame, the search craft, and a long habit of writing without hype.
Hanna
Co-founder · Feldenkrais teacher in training
Brings lived proximity to the method into every word we publish. Her presence inside the training keeps our language honest, recognisable to practitioners, and faithful to the work.
A personal note
Why this matters to me.
My trust in the body's capacity to regenerate has a deeply personal origin. In the year 2000 I survived a brain aneurysm — with a fortunate outcome, against everything that might have been expected. In that time I experienced firsthand what not only medicine is capable of, but also those methods that have unjustly fallen into obscurity: to regenerate and revitalise a person and the body they were given.
Through Hanna, I later came to experience Feldenkrais myself — the access, the depth, and above all the real value this method holds. And something became clear to me that many practitioners underestimate: Feldenkrais can become just as economically sustainable — and fulfilling — a profession as other methods around health and quality of life have long since become. The demand is there; it simply needs to find you. So I decided to bring my knowledge from over fifteen years in marketing to where it truly matters: to good people with a worthwhile mission, whom I'm glad to help become visible — if they wish. That is how Feldenkrais Marketing came to be — founded by Hanna and me together.
Marketing, to me, is not about turning up the volume. It is an attuned system of strategy, language, feeling and sequence. I like to compare it to baking a cake: you can know the recipe by heart and still reach for salt instead of sugar, or measure too sparingly — and then wonder why it doesn't taste right. Marketing works the same way. What matters isn't only that something is said, but how, in what order, and in what tone.
When a method works with mindfulness and sensitivity, the marketing must never be louder than the thing itself. It has to make it tangible. That's why our work begins with the website — but never ends there. The site is the entrée. What matters is the view of the whole: every recommendation, every step of execution weighed with experience and refined in detail — word by word, image by image — until it feels right. For you, for your clients, for the method.
The Difference
What sets us apart can't be briefed.
Six reasons no agency can copy — without stretching the truth.
From inside the method, not about it
Hanna is training as a Feldenkrais practitioner herself. We market from within.
Our area of focus
Feldenkrais & somatics across D·A·CH are our focus. Tailored work, never off the rack.
15+ years, 50+ niches made visible
A proven system for methods that need explaining, not our first experiment.
Thought in 360°
Strategy, language, sequence, feeling as one tuned system, not “just a website.”
Your foundation, not a subscription
A one-time investment you own. No monthly dependency.
In the tone of the method
Marketing that's never louder than the work itself: calm, mindful, refined.
Two ways in, one standard.
Door 1
The digital storefront
Start with your website — the first impression that convinces, before you say a word.
Door 2
360° visibility
The complete system from one source — website, SEO & materials, strategically aligned.
Not sure where to begin? The free QuickCheck shows you in 90 seconds which package fits your situation.
As a new offering, we begin with introductory rates — available until 31 August. From 1 September, our regular prices apply (+€599 per package).
Marketing Session
€189
60 min
A focused working session to see your practice from the outside — and leave with a clear list of what to do next.
Fair pricing: If you commission a follow-up service afterwards — e.g. a website, visibility package or ongoing support — the full €189 session fee is credited toward it.
Full visibility audit of your online presence
Positioning analysis: how you stand apart from other body-based practitioners
Local ranking check: who ranks in your city, and why
A prioritised, immediately actionable list
A written action protocol to take away
Introductory rate
Website Package
€3,089
€2,490
Save €599
one-off
Introductory rate until 31 August · regular price €3,089 from 1 September
A calm, considered home for your practice — built individually, never templated.
Individual design & build — authentic, professional, true to the method
All core pages: Home, Method, Offer, About, Contact
Introductory rate until 31 August · regular price €1,489 from 1 September
Be found in your city by the people already looking — properly, once.
Keyword analysis for your region and specialisation
Full on-page optimisation: copy, headlines, meta data
Schema.org & local SEO for Google Maps and local search
Google Business Profile optimisation included
Technical SEO audit & implementation
Final report & monitoring setup
Introductory rateRecommended
Website + SEO Bundle
€3,789
€3,190
Save €599
Recommended
Introductory rate until 31 August · regular price €3,789 from 1 September
Everything from Website and SEO, strategically aligned — with a 30-day follow-up.
Everything from the Website Package and SEO Optimisation, strategically aligned
One consistent presence from first click to Google enquiry
Includes a 30-day follow-up after completion
Prices in EUR. Unsure which package fits? Start with the free QuickCheck.
Custom work beyond the package
Our packages are deliberately complete: each includes the full, functional foundation — individually designed, technically sound, ready to go. Nothing is missing, nothing needs to be added later.
And because we build every website by hand — no templates, nothing off the shelf — almost anything is possible beyond that: online booking systems, multilingual setups, course management, member areas, newsletter integration, or features that don't exist yet.
We quote such custom extensions transparently, based on actual scope — with a clear offer upfront and no surprises. Your package price is your reliable base. Everything special, we discuss personally.
Many Feldenkrais trainings are excellent — yet barely visible online. People searching for a Feldenkrais training rarely find the right institute. That's exactly what we change: we make training programmes discoverable and turn interest into real enquiries — for intro classes, modules and places.
Be found where people search
SEO for every location — from “Feldenkrais training Berlin” to structured markup of your modules for Google (Schema/Course). You rank where your future participants are looking.
Turn visitors into enquiries
A clear path from a free first taste to a place enquiry — instead of a site that only informs.
Multiple locations, one system
Modular by design, dedicated visibility per location, all from one source — scalable from a single cohort to a nationwide training.
Feldenkrais eases tension, stress and chronic pain through attentive movement — for more resilience, nervous-system regulation and healthy ageing. The pressures of modern life act first on the nervous system. Through slow, conscious movement, the nervous system learns to settle, reorganise and release excess tension. Not a workout, not a treatment — a sustainable path to self-regulation.
Neuroplasticity
Moshé Feldenkrais anticipated in the 1950s what neuroscience confirms today: the nervous system stays malleable for life, and conscious movement is one of the strongest stimuli for neuronal reorganisation.
Clinically supported
Peer-reviewed studies show significant improvements in chronic back pain, multiple sclerosis, Parkinson's and anxiety.
Fields of application
From chronic pain and stress recovery to performing arts, rehabilitation, healthy ageing and high-load professions — the method meets people wherever movement, attention and ease intersect.
A global community
Over 3,000 certified Feldenkrais teachers across more than 25 countries.
chronic pain · stress & the nervous system · posture & screen strain · movement efficiency · mobility through every age
§08 — The method in comparison
Our conviction
A method that changes people deserves more than admiration — it deserves to be sustainable.
We built Feldenkrais Marketing on a simple conviction: a method that does this much should not stay hidden. And for the people who practise it with devotion, it should also be able to sustain a living.
Because only those who can live from their work can practise it with full passion and depth. Visibility is the first step. Sustainability is the goal. Every good person who takes this method seriously — and passes it on each day — deserves both.
So we don't only show that Feldenkrais works — but why, communicated well, it is the strongest argument for your practice. The direct comparison makes it visible.
Recommended
Feldenkrais
Learning through movement
Very high
Optimal fit
Yoga
Practice & posture
Moderate
Partial fit
Physiotherapy
Treatment & rehab
Solid
Functional fit
An editorial assessment — based on the goal of sustainable, self-directed body work and nervous-system regulation. Each method has its own strengths in its own field.
Assessment criterion
01
Lasting effect
Feldenkrais
What's learned stays — new patterns carry into daily life
Yoga
Depends on regular practice
Physiotherapy
Often tied to the application
Assessment criterion
02
Body awareness & self-perception
Feldenkrais
The heart of the method — fine, trained perception
Yoga
Strong, through breath and attention
Physiotherapy
Secondary — focus on function
Assessment criterion
03
Ease — without pain or pressure
Feldenkrais
Slow, gentle, entirely without performance pressure
Yoga
At times demanding and performance-oriented
Physiotherapy
At times strenuous and exercise-intensive
Assessment criterion
04
Nervous system & psyche
Feldenkrais
Holistic and psychosomatic — regulates the nervous system
Yoga
Physical with a meditative element
Physiotherapy
Primarily physical and functional
Assessment criterion
05
Self-efficacy & independence
Feldenkrais
You learn to help yourself — growing autonomy
Yoga
Moderate — depends on your own practice
Physiotherapy
Often therapist-led
Assessment criterion
06
Individual adaptation
Feldenkrais
Highly individual — tailored to your own system
Yoga
Mostly a group standard
Physiotherapy
Individual, assessment-led
Assessment criterion
07
Suitability with pain & limitation
Feldenkrais
Ideal — gentle enough even with acute complaints
Yoga
Some exercises can be unsuitable
Physiotherapy
Strong — clinically indicated
What the research shows
Better balance
A meta-analysis found a significant improvement in the Timed-Up-and-Go test among older adults — a large effect for stability and fall prevention.
Less pain
For chronic back, neck and shoulder pain, studies showed improvements in pain, function and quality of life — comparable to conventional physiotherapy.
More body awareness
A demonstrated improvement in interoceptive body awareness — the fine ability to sense and steer one's own body. This is precisely where the method's strength lies.
The suitability ratings are an editorial assessment — not a measured or standardised evaluation — based on the goal of sustainable, self-directed body awareness and nervous-system regulation. Each method has its own strengths in its own field. The cited findings come from systematic reviews and meta-analyses, including Hillier & Worley (2015) and Berland et al. (2022). The evidence for Feldenkrais is encouraging but, given the heterogeneity of studies, not yet conclusive. Feldenkrais is a method of movement education and does not replace medical diagnosis or treatment.
The essence
In a world searching for longevity, Feldenkrais isn't an extra — it's a foundation.
Longevity doesn't begin with nutrition, sleep or diagnostics. It begins with the ability to move freely, without pain, and on your own terms — for a lifetime. That is exactly what Feldenkrais trains: not the muscles, but the nervous system that directs them.
While much of the longevity world optimises from the outside, Feldenkrais works from within — on mobility, body awareness and the brain's lifelong capacity to learn. It is the quiet, indispensable building block that makes the others sustainable.
Anyone investing today in a long, vital life cannot pass this method by. It's time it became visible exactly where people are searching for it.
§09 — The resource library
A magazine for the business side of the method.
Guides, essays and field notes for practitioners who want to be found — without losing the tone of the work. Free to read. Always.
Conversations with teachers about being found, being chosen, and staying themselves.
Coming soon
§10 — The free guide
Make Feldenkrais visible — in a world already searching for somatics.
Feldenkrais, somatic learning, Awareness Through Movement (ATM), Functional Integration (FI), bodywork, movement education — your method has many names and even more effect. Online, though, it isn't the depth of your work that decides, but whether you're found under exactly those terms. More and more people search for somatic movement, gentle pain relief, mobility in later life, body awareness and embodiment — and too rarely arrive at a Feldenkrais practice.
That is where our free guide comes in: a compact look at how to make your practice digitally visible, rank for the terms that matter, and turn searchers into clients — without loud selling, in the tone of your method.
Somatics
Awareness Through Movement
Functional Integration
Bodywork
Movement learning
Mobility through every age
Pain relief
Embodiment
Longevity
§11 — Frequently asked
Honest answers, no fine print.
What does a Marketing Session cost?
€189 for 60 minutes. You receive a full visibility audit, a positioning analysis, a local ranking check, and a written action protocol to take away.
How long does a website take?
Around 10 working days. Individual design, all core pages, GDPR-compliant and mobile-optimised — including one revision round.
Why do I need local SEO?
Because people in your area search for Feldenkrais every day — and without SEO they find someone else. Local visibility means you appear exactly when someone is looking.
Is this worthwhile for a small practice?
Especially then. Referrals alone don't scale. As few as three or four new regular clients a year cover the investment — and the presence keeps working for you afterwards.
Can I book website and SEO together?
Yes. The bundle is €3,190 during our introductory period (until 31 August), rising to €3,789 from 1 September — and it includes a 30-day follow-up after completion.
Based in the DACH region? We also publish in German for practitioners in Germany, Austria and Switzerland.
Start with the free QuickCheck — 90 seconds, an honest result, a concrete recommendation. If you want to go deeper, the Marketing Session (€189, 60 minutes) gives you a full outside view and a prioritised action list. For anything else, send us an enquiry.
